About Grehatitude
A manufacturer & curator of Indian craftsmanship
Grehatitude is a handcrafted wood lighting manufacturer in India and curator of handcrafted decor, and lifestyle creations that celebrate the richness of Indian craftsmanship. As a trusted wooden decor manufacturer in India, we collaborate with skilled artisans across the country to create products that seamlessly blend heritage techniques with contemporary design. Every piece — from our custom wood lighting collections to handcrafted lighting decor — is thoughtfully crafted to bring authenticity, warmth, and character into modern living spaces.”
At Grehatitude, we believe that handcrafted products carry a unique soul—one shaped by the hands, stories, and traditions behind their creation. By transforming age-old craftsmanship into timeless designs, we create collections that resonate with today’s homes, hospitality environments, retail destinations, and commercial projects.
Our Vision
To become the most trusted global destination for handcrafted living—where exceptional craftsmanship, timeless design, and thriving artisan communities come together to inspire meaningful spaces.
Our Mission
To preserve and elevate India's rich artistic heritage by transforming traditional craftsmanship into extraordinary handcrafted creations that enrich modern living and create lasting value for artisans and customers alike.
The Art of Pine.
Southern Yellow Pine carries a story shaped over decades. Its natural growth rings and flowing grain patterns are formed by time, giving every piece a character that cannot be replicated by machines.
Through years of research and craftsmanship, we discovered how to reveal the beauty hidden within the wood. Instead of conventional cuts, the pine is carefully sliced into horizontal layers, bringing its natural growth rings and unique patterns to life.
Each layer reveals something different, making every piece of wood naturally unique. This careful process transforms Southern Yellow Pine into handcrafted wood art, where natural grain, skilled craftsmanship, and thoughtful design come together.
But the true magic lies in the way light interacts with the wood.
Through years of refinement, we discovered how to let light pass through carefully crafted layers of pine, revealing its hidden growth rings, texture, and depth. What seems like solid wood begins to glow from within, creating a quiet yet captivating play of light and shadow.
This is where craftsmanship meets wonder. The ability of light to travel through wood is not just a technical achievement—it is the art itself, transforming every piece into a living expression of nature, precision, and timeless design.
Custom Manufacturing
Tailored solutions for architects, designers, and developers.
Contemporary Design Approach
Traditional techniques adapted for modern interiors.
Quality Assurance
Every piece undergoes rigorous inspection before delivery.
Authentic Craftsmanship
Each product reflects genuine handcrafted expertise.
The vision behind Grehatitude
Mukund Chandak
B. Tech 2012
Electrical Engg
IIT Roorkee
Mukund Chandak began his career in the lighting industry before expanding into interior design and execution. Working across both fields gave him a unique understanding of how lighting shapes spaces and experiences. Recognizing the need for thoughtfully crafted, design-led lighting solutions, he founded Grehatitude — bringing together craftsmanship, functionality, and interior design expertise.
Jatinder Verma
MBA 2012
Inventor of Pine
Art
He holds a granted patent for a unique concept that filters light through the annual growth rings of pine wood. Combining decades of experience in pine woodcraft with a passion for innovation, he transforms Southern Yellow Pine into illuminated functional art, creating handcrafted art pieces that foster a deeper connection with nature.
Through this process, we help preserve traditional craftsmanship while creating sustainable income opportunities.